Hello I’m Trace, a Canadian expat recently moved to New York from Stockholm, Sweden!  I started creating at a young age while earning a degree in Fashion and have designed eyewear, men's and women's apparel, shoes, hats, bags, homeware—you name it, I’ve probably done it!

The AURELIA + ICARUS brand was born out of my passion for individuality and love for the environment.  I want people to feel good about themselves with minimal harm to the planet. Learn more about my cause.

The label is inspired by the cutting edge world of fashion, technology and music and our team translates that back in the studio by carefully transforming materials such as gold, gemstones and pearls into collectible pieces of distinct, limited-edition, designer jewelry--physical and virtual NFT wearables. 

Enjoy your browse and do get in touch if you need any assistance.

Stop by our sister publication, THE FASHN COLLCTR
dedicated to helping professional women build a stylish and dynamic life

Every collaborative occasion that presents itself is very welcome. Please reach out to discuss any potential future business or networking opportunities: hello@ShopTheAi.com.

Personal Note:

Biographies are strange things. About pages. All that. You basically have to puff yourself up and act all important to make sure people know why you’re worth it. We're a very approachable team. Never hesitate to introduce yourself!

Trace xo